HUGELY Brands announces new partnership considering Universal Partnerships & Licensing at launch...

Company News: Internet (1) of 1 - 10/21/14

HUGELY Brands announces new partnership considering Universal Partnerships & Licensing at launch despicable me Apple™ building gift sets this holiday season

'#MINIONMONTAGE CHALLENGE' SECURITY UP TO LAUNCH

MONTREAL, Oct. twenty-one, 2014 /PRNewswire/ - MEGA® Erectile dysfunction Inc., a member of the Mattel group of companies (NASDAQ: MAT), has revealed today a multi-year global warrant partnership with Universal Partnerships dan Licensing (UP&L) to develop a new childs construction line based on the phenomenally successful despicable me iPhone cases franchise from Universal Pictures and furthermore Illumination Entertainment.

MEGA Brands' better partnership with UP&L will discuss builders and fans to the simply just toy line that brings the enduring and playful world of Minions to our lives through building. In stores as of October 2014, the Mega Bloks® Despicable Me construction sets will offer fully buildable graphic characters, locations and vehicles, enlightened by the blockbuster sequel, Despicable Anyone 2 .

"The Despicable Me franchise and its forceful characters have become a global sensation, type said Bisma Ansari, vice president, Young females & Boys, MEGA Brands. "We are so excited to join forces with Prevalent and Illumination Entertainment in making these iconic characters and their books to the world of building. "

Builders shall embrace their "inner Minions" using line's easy-to-build and fully customizable construction sets that offer mix-and-match features, with regard to interchangeable accessories. Each set will include buildable Minions that are unique to the established, for a wide variety of Minions to collect, help establish and play-out fun and quirky offerings.

"We are thrilled to join HUGELY Brands in this new licensing union, " said Cindy Chang, retirement age vice president, Worldwide Sales, UP&L. "The company is committed to bringing the best products to market for families and furthermore children of all ages, and MEGA is a perfect collaborator for our Despicable Me franchise. type

To launch the line, seven privileged fans will participate in the "#MinionMontage Challenge" on social media. Follow the #MinionMontage action and visit the Mega Bloks Facebook page to see highlights to your fun.

A member of the Mattel group of companies, MEGA Brands Inc. is really a trusted collection of leading global famous brands in construction toys, games dan puzzles and arts & homemade projects. They offer engaging creative experiences for your child and families through innovative, well planned, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®, MEGA Puzzles®, MEGA Games® and furthermore Board Dudes®. Visit http://www.megabrands.com for facts.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, HUGELY Games and Board Dudes are really trademarks of MEGA Brands Incorporation. or its affiliates.

The Mattel family of companies (Nasdaq: MAT) may worldwide leader in the design, construction and marketing of toys and furthermore family products. Mattel's portfolio towards best-selling brands includes Barbie®, one of the most widely used fashion doll ever produced, Boiling Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and furthermore Power Wheels®, MEGA® Brands, introducing MEGA BLOKS® and RoseArt®, accompanied by a wide array of entertainment-inspired toy ranges. In 2013, Mattel was referred one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No . 5 on Corporate and business Responsibility Magazine's "100 Best Corporate and business Citizens" list. With worldwide main office in El Segundo, Calif., Mattel's companies employ nearly 30, 500 people in 40 countries and furthermore territories and sell products in more song 150 nations. At Mattel, our corporration Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Illumination Film, founded by Chris Meledandri throughout 2007, is one of the entertainment industry's contributing producers of all-audience event window films. In July 2010, Illumination, having an exclusive financing and distribution union with Universal Pictures, released for all of first film, Despicable Me, acting Steve Carell, which earned additional than $540 million worldwide and created a beloved global franchise. With the you realize of 2011's Hop, 2012's Dr. Seuss' The main Lorax and 2013's juggernaut Despicable Me 2— the highest-grossing first-run film throughout Universal's history and the year's third-highest-grossing film at the worldwide box office—Illumination's films have made almost $2 billion dollars. Universal's and Illumination's next silver screen, Minions, a spin-off of the extremely successful Despicable Me series—starring Academy Award® winner Actress sandra bullock and Jon Hamm—arrives in movies building on July 10, 2015. In 2011, Prevalent Pictures acquired the animation trademark of French visual effects studio Mac Guff Ligne and formed Illumination Apple pc Guff to work exclusively on Lumination Entertainment's fully CG movies. Users may also experience Minion Mayhem throughout 3D with the Ultra-HD movie conseil simulator adventure at Universal Orlando, florida Resort and Universal Studios Artist.

Universal Partnerships & Licensing (UP&L) oversees NBCUniversal's consumer product warrant, film, home entertainment and television réducs, and corporate alliances for Universal's theatrical, home entertainment, television, theme parks and furthermore stage productions. This dedicated department is also responsible for monetizing the company's incredible library of films and stars through licensing, branding and promotional opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading videos and entertainment companies in the movement, production, and marketing of enjoyment, news, and information to a global buyers. NBCUniversal owns and operates a helpful portfolio of news and entertainment the widescreen networks, a premier motion picture group}, significant television production operations, a major television stations group, world-renowned notion parks, and a suite of contributing Internet-based businesses. NBCUniversal is a supplementary of Comcast Corporation.

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